Ou, described as an eco-minded Chinese-French entrepreneur anime-style character that works in the beauty industry. L’Oréal Group launched its first-ever virtual idol in March, with Mr. "Free of constraints, her curiosity grows, new creative perspectives are opened and with them, an invitation to rethink reality." ![]() In a statement by Prada, the luxury brand described Candy's fictional journey: "As her own reality glitches, she begins to perceive another, expanding her existence through the power of technology. Launched in 2011 to target a younger audience, French actress Léa Seydoux was the first ambassador of the gourmand scent.īut Candy, the new "virtual muse", is the latest digital character created by a beauty brand to market its products.ĭescribed as being "born from a glitch", Candy is said to have been inspired by Prada's target TikTok generation.Ī series of shorts starring the digital creation was directed by Nicolas Winding Refn, best known for his Pusher film trilogy, and captured by photographer Valentin Herfray, whose portfolio includes Thierry Mugler's Angel.įirst popularised by virtual influencers such as Lil Miquela and Noonuri, an increasing number of cosmetic brands are exploring the marketing technique. Instead, the L'Oréal-licensed brand has developed a virtual model named after the fragrance pillar. Prada has opted out of the traditional celebrity or influencer ambassador route for its latest Candy perfume campaign.
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